45
shampoo for greasy hair
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.94–£21.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£139K£139K/yr · 254K searches
Review moat
Bad5,035.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.42avg listing price — sweet spot $15–$100
Growth
Bad-28.2%90-day search growth — must beat 0% to launch