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scrabble letters
Skip itPrices mostly outside the sweet spot ($3.63–$11.73) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great290.78avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.94avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 61K searches
Price range
Bad£3.63–£11.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier