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saline nasal spray
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Market size
Good£810K£810K/yr · 733K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,020.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£3.37–£16.39cheapest to priciest tracked listing — scored on the share inside $15–$100