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reusable swim nappy
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Good£14.14avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Price range
Okay£5.85–£21.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,142.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad£76K£76K/yr · 349K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand