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purple shampoo
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 1.2M searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Price range
Okay£1.21–£19.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad11,054.71avg incumbent reviews — the moat a new listing must climb