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57

psoriasis shampoo

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 12Conversion 85Competition 68Returns 100Price range 34Avg price 31Brand share 79Review moat 38Quality gap 42

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good£583K

£583K/yr · 629K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,671.4

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£1.30–£21.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.77

avg listing price — sweet spot $15–$100

Growth

Bad-25.7%

90-day search growth — must beat 0% to launch