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premature dummies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,426.39avg incumbent reviews — the moat a new listing must climb
Market size
Okay£157K£157K/yr · 293K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Price range
Bad£4.97–£16.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand