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premature baby nappies
Skip itSoft demand (-8.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great484.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.68avg listing price — sweet spot $15–$100
Price range
Okay£0.98–£27.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad£97K£97K/yr · 131K searches
Growth
Bad-8.4%90-day search growth — must beat 0% to launch