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pregnancy journal
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great163.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.00avg listing price — sweet spot $15–$100
Price range
Good£7.38–£25.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£81K£81K/yr · 145K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier