49
pram
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great242.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£129.85avg listing price — sweet spot $15–$100
Price range
Okay£38.13–£189.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 358K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale