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pram cup holder
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,181.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£140K£140K/yr · 216K searches
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Price range
Okay£4.89–£18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf