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postpartum essentials
Skip itSoft demand (-9.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Great£3.25–£63.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.08avg listing price — sweet spot $15–$100
Market size
Okay£177K£177K/yr · 624K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,200.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.6%90-day search growth — must beat 0% to launch