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portable door lock
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($53K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,080.55avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.91–£20.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 177K searches