55
pine candle
Worth a lookShows low returns (0.6%), but soft demand (-34.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£21.69avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£8.15–£40.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Review moat
Good680.97avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£67K£67K/yr · 42K searches
Growth
Bad-34.0%90-day search growth — must beat 0% to launch