47
photo album
Skip itSoft demand (-18.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Good£571K£571K/yr · 2.5M searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Review moat
Okay3,202.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Price range
Bad£5.62–£16.81cheapest to priciest tracked listing — scored on the share inside $15–$100