45
personalised baby blankets
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great244.72avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Great£14.94avg listing price — sweet spot $15–$100
Price range
Good£8.49–£23.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£57K£57K/yr · 220K searches