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nova hair dye shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great109.67avg incumbent reviews — the moat a new listing must climb
Price range
Great£13.54–£32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£19.34avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 77K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand