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nipple shields
Skip itSoft demand (-5.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good£279K£279K/yr · 364K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£4.93–£21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.06avg listing price — sweet spot $15–$100
Review moat
Bad5,247.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.4%90-day search growth — must beat 0% to launch