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ninjamas
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Review moat
Good791.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.23avg listing price — sweet spot $15–$100
Price range
Good£4.97–£24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£164K£164K/yr · 89K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand