54
night nappies size 6
Worth a lookShows low returns (0.1%), but soft demand (-3.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.19avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.84–£39.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,410.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay£154K£154K/yr · 107K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-3.1%90-day search growth — must beat 0% to launch