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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 52Growth 23Conversion 7Competition 54Returns 78Price range 37Avg price 82Brand share 47Review moat 74Quality gap 42

Avg price

Great£81.20

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good534.85

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good£329K

£329K/yr · 765K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£42.61–£196.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

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