54
next to me crib sheets
Worth a lookShows low returns (0.8%), but soft demand (-6.2% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Price range
Great£6.85–£56.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.60avg listing price — sweet spot $15–$100
Review moat
Good947.42avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good£346K£346K/yr · 608K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.2%90-day search growth — must beat 0% to launch