55
newborn bottles
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible£2.3M£2.3M/yr · 4.2M searches
Competition
Great32%top-5 click share — an open shelf
Avg price
Great£15.96avg listing price — sweet spot $15–$100
Price range
Great£6.31–£42.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,107.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand