46
neals yard bath
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.45–£23.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,745.86avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.29avg listing price — sweet spot $15–$100
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad£86K£86K/yr · 96K searches
Brand share
Bad99%top-5 brand share — brand-locked demand