50
natural body wash
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£392K£392K/yr · 402K searches
Price range
Okay£2.79–£26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,078.95avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.91avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand