40
nappy cream
Skip itPrices mostly outside the sweet spot ($2.51–$14.79) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Market size
Good£826K£826K/yr · 1.0M searches
Review moat
Bad5,601.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.38avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.51–£14.79cheapest to priciest tracked listing — scored on the share inside $15–$100