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nappy caddy
Worth a lookShows low returns (1.0%), but soft demand (+5.1% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£416K£416K/yr · 1.2M searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.74–£25.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,949.36avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.1%90-day search growth — must beat 0% to launch