60
nappies
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great£20.04avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Market size
Great£973K£973K/yr · 1.1M searches
Price range
Good£3.90–£41.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,617.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand