59
nappies size 5
Launch itA $1.1M/yr market growing +0.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.43avg listing price — sweet spot $15–$100
Market size
Great£1.1M£1.1M/yr · 452K searches
Price range
Good£5.59–£39.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,445.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand