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my first photo book

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A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 32Conversion 74Competition 65Returns 96Price range 14Avg price 22Brand share 71Review moat 87Quality gap 21

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great252.62

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.06

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad£2.90–£16.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£45K

£45K/yr · 82K searches

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