59
mum to be gifts
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Great£15.63avg listing price — sweet spot $15–$100
Review moat
Good714.66avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.34–£38.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£376K£376K/yr · 1.1M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.7%90-day search growth — must beat 0% to launch