45
milton sterilising fluid
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Great307.23avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.45–£21.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Avg price
Okay£9.80avg listing price — sweet spot $15–$100
Market size
Okay£126K£126K/yr · 86K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf