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milkshake hair products
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.42avg listing price — sweet spot $15–$100
Market size
Good£692K£692K/yr · 498K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,111.53avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.53–£30.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand