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microwave steriliser
Skip itSoft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£24.41avg listing price — sweet spot $15–$100
Price range
Great£7.68–£65.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,559.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay£188K£188K/yr · 138K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-17.1%90-day search growth — must beat 0% to launch