49
memory box
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Good577.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.80avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£3.89–£34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 507K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale