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lynx shower gel
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Review moat
Good949avg incumbent reviews — the moat a new listing must climb
Market size
Good£452K£452K/yr · 495K searches
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Price range
Okay£1.12–£19.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.60avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand