55
luxury shower gel
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.7M£1.7M/yr · 2.3M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,828.53avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Price range
Bad£0.94–£18.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.31avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand