61
loom bands
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Great452.88avg incumbent reviews — the moat a new listing must climb
Market size
Good£843K£843K/yr · 963K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Price range
Okay£4.00–£23.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.35avg listing price — sweet spot $15–$100