50
lego table
Worth a lookShows low returns (0.7%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£45.16avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great£9.11–£112.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,015.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 161K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale