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kids shampoo
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.30–$16.10) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,221.75avg incumbent reviews — the moat a new listing must climb
Market size
Good£420K£420K/yr · 593K searches
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£5.08avg listing price — sweet spot $15–$100
Price range
Bad£1.30–£16.10cheapest to priciest tracked listing — scored on the share inside $15–$100