44
kids shampoo and conditioner
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,283.65avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£1.44–£18.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.12avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 107K searches