48
kids cups
Skip itPrices mostly outside the sweet spot ($2.46–$14.26) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,073.48avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.23avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 170K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.46–£14.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand