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47

kids blanket

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A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 13Conversion 24Competition 89Returns 95Price range 45Avg price 39Brand share 89Review moat 36Quality gap 33

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great26%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Okay£4.53–£23.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.67

avg listing price — sweet spot $15–$100

Review moat

Okay2,852.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Market size

Bad£38K

£38K/yr · 184K searches

Search terms