53
hand wipes
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.91–$15.52) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Market size
Good£287K£287K/yr · 475K searches
Review moat
Okay1,659.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Price range
Bad£0.91–£15.52cheapest to priciest tracked listing — scored on the share inside $15–$100