60
hamper basket
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good721.62avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.99–£39.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£551K£551K/yr · 2.8M searches
Avg price
Okay£10.00avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.9%90-day search growth — must beat 0% to launch