49
gro clock
Skip itSoft demand (-32.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£21.15avg listing price — sweet spot $15–$100
Price range
Great£13.95–£27.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great487.17avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Good£311K£311K/yr · 275K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-32.1%90-day search growth — must beat 0% to launch