53
green rug
Worth a lookShows a sweet-spot price point ($30.00 avg), but weak search conversion (0.6%) keeps it on the watch list.
Avg price
Incredible£30.00avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great£11.11–£96.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,603.49avg incumbent reviews — the moat a new listing must climb
Market size
Bad£78K£78K/yr · 436K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand