46
glow in the dark stars
Skip itPrices mostly outside the sweet spot ($2.61–$13.60) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,610.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad£79K£79K/yr · 278K searches
Avg price
Bad£6.20avg listing price — sweet spot $15–$100
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.61–£13.60cheapest to priciest tracked listing — scored on the share inside $15–$100