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formula powder pots
Skip itPrices mostly outside the sweet spot ($3.24–$12.09) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£290K£290K/yr · 543K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,718.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.18avg listing price — sweet spot $15–$100
Price range
Bad£3.24–£12.09cheapest to priciest tracked listing — scored on the share inside $15–$100