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footmuff
Skip itSoft demand (-66.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great279.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.56avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£7.66–£30.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Bad£38K£38K/yr · 428K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-66.9%90-day search growth — must beat 0% to launch